NIKE’s latest social network – and the backwash link

There’s big news today.  Well you probably know that I write for a website called backwash.com – I’ve been ranting about it for so long.  Well backwash.com launched a social network software called Sparta at the end of December last year, I think.  They’ve been looking for partners and they managed to get a good bunch of them as well, including popular teen website Swirve.
 
 
But now NIKE runnining has partnered with Sparta and thus backwash.  I can’t wait to find how the number of visitors of backwash.com will include.
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